After months of waiting, 1 May saw the opening of EXPO 2015 in Milan. This edition is fully dedicated to the themes of food and sustainability.
Its first days have been a great success among the public, with an influx of roughly 200,000 visitors each day.
My high expectations were not let down. Since from the opening I could experience the spectacular pavilions.
No pavilion should be missed out, and remember that EXPO will go on until 31 October, however if you have only one day to spend in the venue I created a list of Must-See Pavilions.
Curated by Davide Rampello and designed by Michele de Lucchi, Pavilion Zero provides an introduction to the Expo Milano 2015 Site. Pavilion Zero takes the visitor on a captivating journey to explore how much humankind has produced, the transformation of natural landscape, and the culture and rituals of food consumption.
Reason to visit? To learn, share and feel.
Based on its theme "Feeding the world with solutions," the Brazilian pavilion uses the metaphor of the network, in terms of flexibility, fluidity and decentralisation, showing the relationships and integration of different topics that combined, make it the global leader in food production.
Reason to visit? To learn about true sustainability and embrace the joyfulness of the Brazilian culture.
"Utsuwa" is the term to describe the traditional Japanese ceramics that are characterized by many different styles, and likewise, its pavilion symbolizes the wealth and the multiplicity of Japan’s culture. Representing the fusion between tradition and modernity, environmental and aesthetic perfection, Japan proposes a pavilion that spreads over an exhibition area of ,170 square meters, with a wide entrance and lengthwise orientation, like one of the traditional houses of Kyoto. In addition to the use of natural materials such as bamboo and wood, it makes use of technologies and systems for energy conservation. Furthermore, a range of events and installations stimulate the five senses, allowing visitors to fully experience Japan’s food culture.
Reason to visit? Embrace a mind blowing experience.
With its simple yet distinctive theme Morocco’s Pavilion is built around sensorial discovery, food and gastronomy, and represents all the diversity of the Country, showing the richness of its food and Visitors can discover the architectural expression of a trip through Morocco, with all the variety of its “terroirs”, its agronomical features and the different cultural traditions from one region to another.
Reason to visit? Experience a sensorial discovery.
United Arab Emirates
The UAE Pavilion explores the very real challenges that arise in feeding the planet, particularly in the interwoven topics of land, food, energy and water. It also highlights some of the innovative solutions that the UAE has developed in these areas. Solutions have been arrived at based on a local need but they have a very real global benefit since many parts of the world will be experiencing the same difficulties as the Emirates due to spiralling demand and the effects of climate change. By sharing knowledge and resources, the UAE is truly helping to shape the future.
Visitors can also find out about the UAE’s exciting plans to host the next World Expo in 2020, as well as interact with pioneering UAE companies, organisations and thought leaders through a series of permanent exhibitions, seminars and events.
Reason to visit: Behold the magnificence of United Arab Emirates and have a sneak peak of EXPO 2020.
Israel is a Country that is young, but with a tradition of three thousand years which through work, research and development has been able to transform much of its mostly arid land into fertile terrain. This dedication over seventy years has allowed it to become one of the leading countries in the field of science and innovation.
Expo Milano 2015 represents an opportunity for Israel to provide visitors the skills acquired in these years, like a huge "granary of knowledge."
Inside Israel’s pavilion, which covers a total area of 2,369 square meters, thanks to the best tools and methods of edutainment, the visitor is instantly immersed in a powerful visual experience that illustrates a wonderful journey through its agricultural engineering with a look into the future of mankind.
Reason to visit: Learn about the "The Fields of Tomorrow" and view the "vertical garden": a wall, 70 meters long and 12 meters high, fully decorated with living plants, whose flowers and colors will change with the passing of the seasons. It a spectacle of strong visual impact that allows the Country to free itself from the image of an arid land.
Azerbaijan is strategically located in Caucasia between the North, South, East and West, and is one of Mankind’s oldest cultural sites, a crossroads for history, culture, biology, nature and ecology.
The awareness of its strategic location, cultural bridge between North and South, East and West, has inspired policies to protect the territory of this country, rich in natural, human and cultural resources.
Its individual interpretation of the theme of Expo Milano 2015: Feeding the Planet, Energy for Life is centered on thematic itineraries that aim to educate visitors on Azerbaijan as a great producer and exporter of organic, genuine and healthy products. It also seeks to promote the great historical and cultural traditions in the food industry and to introduce a new political vision focus on sustainable development, biodiversity and health for future generations.
Reason to visit: Walk in three different biospheres.
With its unique take on the theme of Expo Milano 2015 Feeding the Planet, Energy for Life, Switzerland, which was the first country to join the Expo Milano 2015, reflects on the scarcity of food resources in the world and shows the other side of abundance. Its pavilion is made up of four towers, full of local food products which the visitor can take away. But there is a limit to the resources available... to exceed that limit is to deprive other visitors of the same opportunities.
Thanks to the modularity of the structure, the platform on which the towers stand is lowered as they are emptied, allowing everyone to see for themselves their own habits of consumption. The project, which focuses on the availability and distribution of food resources in the world, invites visitors to reflect on their behavior as consumers.
Reason to visit: Learn what it means to "Save for the next".
The UK Pavilion follows the journey of the honey bee to highlight the role of pollination in the global food chain and ecosystem. This complex environment encapsulates some of the qualities the UK brings to the global food challenge. It offers a metaphor for describing how the exchange of ideas, skills and knowledge is an essential part of human activity and the UK, as a gateway of global connections, is the ideal place for such cross-pollination to happen.
Visitors will take part in an immersive experience through a British orchard and wildflower meadow with typical native plant species, moving onto a 17 metre high stylised bee hive in the form of an aluminium sphere. The hive is made up of over 180,000 components and weighs 30 tonnes. Visitors will be surrounded by sounds and lights flickering in response to movements within a real bee hive based in the UK.
Reason to visit: Walk in the hive of innovation and creativity helping to feed the planet.
The Italian Pavilion at Expo Milano 2015 showcases Italy’s excellence, the country’s culture and traditions related to food and eating, which are typified by high-quality, from the raw materials through to the finished product. Consisting of Palazzo Italia, of the four buildings along the Cardo, or north-south avenue on the site, and the Lake Arena, the Italian Pavilion at Expo offers some 14,000 square meters of exhibition space.
Reason to visit: Dive in to Palazzo Italia. Palazzo Italia constitutes the very heart of the Expo site, and will remain, post-event, as a center for technological innovation for the city of Milan.
To learn more about EXPO Milano 2015 and buy the tickets visit: http://www.expo2015.org/
Thanks to the Expo Milano 2015 Official App, you can participate first-hand in this Universal Exposition, which will be a major world event whose theme is: "Feeding the Planet, Energy for Life", and is takes place in Milan, between May 1 and October 31.
Available free of charge on the Apple Store and Google Play, as well as being distributed pre-installed on Samsung Italia’s Edutainment Partner devices, the Expo Milano 2015 Official App, was developed and designed in Italy by Accenture, Expo 2015's Global System Integration Partner, enabling the technologies of the Digital project by TIM, Integrated Connectivity & Services Official Global Partner.
> Source: EXPO Milano 2015